Global Mergers and Alliances - Facing deregulation within the industry, ever-increasing competition and the introduction of the digital marketplace, media and entertainment companies are turning to alliances, mergers and acquisitions to secure their market position and take full advantage of efficiency gains and higher profits. The mergers of major industry players offer strategic opportunities for companies to gain technology, new products and market share over competitors.
The Power of Consumers - In an era in which customers drive business like never before, companies are scrambling to meet the needs of a variety of demographics and are bombarding consumers with a wealth of media options. More and more frequently, companies are finding themselves in a race, both competitively and internally, to meet the customers’ desire for real time information. |
