A leading pharmaceutical company and a cancer awareness organization wanted to collaborate in responding to the growing need of women to receive health information from trusted voices. The pharmaceutical company contributed significant web based intellectual property, market research and start-up funding to the new venture. The cancer awareness organization contributed a built-out cancer awareness web portal with a large and loyal community, a network of cancer prevention and care thought leaders and a team of professionals capable of managing medical information web sites. The new entity needed help in developing their business model, service offerings, a viable financial model to secure funding and operating and marketing plans to successfully launch the company.

 

Relevante worked with the client to develop a business plan and successfully launch the company. We assisted the client in identifying and contracting the services of some of the best-known physicians in the country to develop and provide media products under a single brand. We facilitated the design and launch of a new web site that delivered women’s health information in the areas of expertise of the physicians under contract. We led the fundraising process to secure funding needed to grow the company. The client was able to successfully secure a prominent name in the health world, received national media coverage, secured several large revenue generating contracts and achieve profitability by its second year of operations.